Hal Leonard 00331710

RUTHLESS SELF PROMOTION IN THE MUSIC INDUSTRY - 2ND EDITION
Author: Jeffrey P. Fisher

Despite the ever-changing nature of the music industry, one constant remains: you must become a ruthless promotion fanatic to achieve success. This is not a book about how to compose, play or produce music; it's the key to the magic formula for building your music career, reaching your ogals, and achieving what you want, need and feel you deserve.

The invaluable information in this updated second edition will help you:

• Establish your image and a clear, fundamental message
• Identify and gather useful information about thepeople comprising your niche of the music industry
• Stretch your promotional resources, such as time andmoney
• Develop and produce all the promotional material youneed to remind people how you can help them with your music products andservices
• Use all of the many promotional tactics at yourdisposal to deliver your message
• Leverage each successful sale to get additional sales from both existingand new buyers