OUR PART # WC3
WarmCards provide the fastes, easiest and most consistent way of getting the warmer, more pleasing skin tones that clients and audiences prefer. No gels, no filters, no special lighting, and they work with all professional TV cameras, video camcorders, and digital SLR cameras. If you can while balance, you can warm balance.
For professional cameramen, videographers, and digital photographers a normal white balance is rarely acceptable these days. The WarmCards White Balance Reference System is a sophisticated set of white balance cards that make it easy to get a warmer (or) cooler white balance, and then to keep the modified white balance consistent throughout the shoot - with precision.
WarmCards are the fastest, easiest and most convenient way of manipulating your camera's white balance to improve skin tones and eliminate the cold electronic look that today's CCDs and CMOS imagers provide.
Over 30,000 sets of WarmCards are used around the world every day.
WarmCards work with all professional TV/video cameras, all digital SLRs, all lenses, RAW and JPEG, SD and HD, and are as easy to use as an ordinary white card. With several different grades of warming to select from, plus two shades of cool cards, WarmCards give you precise control over the color balance of your camera.
Once you've seen the difference WarmCards can make, you'll probably never use an ordinary white balance again. WarmCards are used regularly on just about every network news magazine, nightly new program, and all the major cable channels.
If you watch TV, you've seen the effects of WarmCards in action. Literally thousands of television cameramen, videographers, and digital photographers around the world use WarmCards. Vortex Media's WarmCards have proven themselves to be an indispensible tool for high-end video production and digital photography.
Without WarmCards, "Cheating" the white balance to obtain warmer images is difficult to control and risky. If you rely on other warming methods, you'll likely end up with unpredictable results that can't easily be repeated or matched with other shots. WarmCards have been engineered to provide an easy and consistent method of shifting the white balance no matter where you shoot, when you shoot, who is doing the shooting, or what camera you're shooting with.
For video editors, WarmCards can save a lot of time color correcting and enhancing your footage in post. And remember, any changes that you have to make to your footage will alwasy add to the time it takes to render. That's why it's always preferable to shoot the video as close to perfect as you can.
For photographers, WarmCards can save hours of painstaking work color correcting and matching colors with Photoshop or Lightroom.
WarmCards make it simple and easy for anyone to get a warmer white balance, and then to keep the white balance consistent with precision.
WarmCards are strong and durable. They won't get bent, folded, dirty, faded or dog eared, under rugged everyday use in the field. They are 100% waterproof, easily wiped clean, and the matte finish reduces reflections while white balancing. Every set of WarmCards includes a carrying case.